Sebastian W. James | One Facebook Ad, Ten Bucks, 1600 Website Visits and Counting….
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One Facebook Ad, Ten Bucks, 1600 Website Visits and Counting….

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In my never ending search for more visitors to the Hybrid and Electric Car News, I decided to give Facebook image ads a try.

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These ads provide the opportunity to use up to 5 images in an ad.

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Which to me, meant a perfect opportunity to retell a story with images.  And provide a link to the original.

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So I tried it with $5 to see what happened.  572 website clicks later, according to Facebook (or 118 sessions according to Google Analytics), I decided to let it ride for a second day.

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776 website clicks (308 GA sessions) later, I’m going to ride this for 3000 website clicks, or $30; whichever comes first.

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The cpc is infinitesimal.  I’m getting 2+ pages per session, and over 2 minutes spent on site.

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I’m sold.  With these results, Mark Zuckerberg can have my money.

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Date

April 8, 2016

Category

Automotive Journalism, Digital Marketing